Resume objectives are no longer in favor. In fact, you can actually hinder your chances of getting called for an interview because of your objective. I'm going to give you a better, stronger way to start your resume. A way that will be harder for applicant tracking systems and Human Resource screeners to ignore your submission.
Rather than using an objective on your resume, a strong opening summary statement is a far better choice. The trend today is to move away from objectives in favor of a summary of your key strengths. An objective statement is very limiting. It's either going to be so generic that it's meaningless:
A sales position in a company offering growth
opportunity based on performance.
Or, so specific that it will quickly eliminate you from consideration unless it's totally on point to the job at hand:
A VP Sales position where I can leverage my business
development and management skills...
If there's a senior level sales director position open, your resume might be screened out because "VP Sales" triggered a certain profile that was deemed to be too senior for this position.
Titles can vary widely from company to company. A VP Sales in one environment can be an EVP in another; and a Director level in another. Specific resume objectives will significantly limit your options.
Elements of a Strong Summary Statement
Your summary statement is going to be a short narrative (3-5 sentences) that describes your experience and key strengths. Although your Summary appears at the top of your resume, this section should actually be written last, after the other sections of your resume are completed.
In addition to focusing on your experience and key strengths, you should also focus on keywords in this section. Keywords are important to get past both human screeners and Applicant Tracking Systems. Take your cue from the job ad you're applying to. Seed your summary with some of the ad's buzz words.
Now, I'm not suggesting that you make things up. NEVER misrepresent your background on your resume. Packaging/spin is one thing; misrepresentation is another.
You need to be honest in your skill assessment and apply to positions you're qualified for. But within this context, if there are words used in the ad that describe you, bring a few of these into your summary. The screener - whether human or electronic - will pick up on these words and keep reading.
And, that's what this is all about. You have 15-20 seconds to make it into the "Yes" pile. Resume Keywords will help you get there!
Your Summary Statement:
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