DerrJones Recruiting Solutions

Resume Cover Letters
for Sales Representatives

Why are resume cover letters so important? They provide the prospective employer with a brief review of your skills and abilities in the form of a letter. These types of letters are written much differently than resumes and can have a strong impact on the reader.

The best news is that writing one it isn't that hard. An excellent Sales Representative is always going to be in demand. According to the Bureau of Labor Statistics, the job outlook for Sales Reps through 2014 will grow somewhere between 9 and 14% per year.

What does that mean? It means there will be continued growth in the field. If you are good at selling, you should not encounter difficulties in obtaining work.

What about that awesome position with the top salary that you have your eye on, though? Do you think the competition for that position will be greater? You bet it will. That means your credentials will have to be presented in the best light possible if you are to get the job offer.

So, how do you write a great cover letter?

Resume cover letters build on the resume and lead the employer toward it. Its goal is to get the employer excited about the resume. It is a sales tool, just like the resume is. Sell yourself in a compelling and exciting way. You know how to sell, so put it to good use by highlighting your accomplishments. The employer will naturally want to know more about what you have to offer.

Something else you must consider is how to inject energy in your cover letter. Most hiring managers are looking for sales representatives who offer enthusiasm, determination and vigor. Why? If a job candidate brings all of that into a cover letter (and a resume), then it leads the employer to believe that the candidate will be like that in person (and on the job).

What makes the best impression on employers? The wise use of accomplishments with anecdotes will win over a hiring manager much faster than simply stating what you did and who you worked for. Let your best qualities reach the employer through carefully written examples and stories. Don't just state what you are capable of, show the employer what you have done in the past with vibrant language that attracts and invites the employer to want to know more. Whenever possible, quantify your results using verifiable sales data from your past record. Numbers take on a new meaning when mixed in with your accomplishments.

You are a part of a significant sector of the labor market. You have to be your very best to get the great jobs. What skills and abilities do you have that you can offer the employer - and - how can you do so in a way that makes the employer pick up the phone and call you for an interview?

Let your cover letter generate interest in your resume, then let your resume grab the employer's attention so that you are invited in for a face to face meeting.

Resume cover letters aren't likely to persuade an employer to grant you an interview on their own, but they are part of the whole package that WILL encourage an employer to want to get to know you better. Make it an exciting and enjoyable read and you will find yourself being offered the next Sales position you apply for.

Article courtesy of, a web site devoted to assisting candidates in the job-search process. The author holds a B.S. in Business from Southern Illinois University and has written several books.

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